Colm Hayes quote

Whereas Robbie Robinson’s success was in no small part due to his meticulousness, Chris Cary’s was very much due to acting on impulse. He would have been the first to admit that this led to a lot of bad decisions but, crucially, he got things right a lot more often than he got things wrong.

Tales of his temperament are the stuff of legend, with many having been on the wrong end of his steam-erupting moments. Nobody was safe, and almost everybody had a run-in with him at some point. He once even fired a man who wasn’t employed by him!

That man was Robbie Irwin, who remembers being inside the Nova building to meet some of the jocks before heading out to the pub. The place was in a state of chaos—Nova was off the air and Cary was not in the best of form, to put it mildly. When Irwin ran into Chris on the stairs the conversation went as follows:

Chris: Where the fuck are you going?

Robbie: Just upstairs to meet…

Chris: You’re fucking fired.

Robbie: But I don’t even work here!

Chris: Well, you’re fucking fired anyway.

Peter Madison
Peter Madison

Another such story comes from Peter Madison, who was sacked by Cary for talking too much between records. Madison had come from Sunshine where this was encouraged! Cary’s philosophy was to speak on air only when there was something worth saying.

Another story has Jason Maine walking out mid-show when Cary questioned a record he had put out on air, believing it didn’t fit well with the station’s style. The record in question was Van Halen’s “Jump” and, on enquiring why it was a problem, Cary told Maine that when he said “jump”, he should jump.

For Gareth O'Callaghan, it was more a case of 'pump' rather than 'jump'...

I recall the day he came in and demanded that I drink vodka all afternoon on air from 2pm to 7pm. This was "an experiment" he felt would shine some light on why liquid lunches affected employees' work abilities to perform at their best. I told him I wouldn't do it. He fired me. I was told I had ten minutes to get out of the building. Now if that's what you call 'complex', then I would go one further and say 'psychotic'.

The Nova shirt

John Clarke believes this was a motivational exercise used by Cary:

“My humble take on the phrase from Chris, ‘You’re fired’, was that it was borne from frustration on his part, and that whoever was the target was simply not putting the ball in the net. You were letting the Nova shirt down. So, what Chris was actually saying was: ‘Get out there and play a better game. When the red light goes on in the studio remember YOU are the radio station.’

“If you were told ‘You’re fired’ and didn’t turn in the following day, then in Chris’s world you had left the team and you couldn’t take the heat.

“Anyone whom Chris signed up, believe me, he deemed them to be the best of the best. He invested in the best broadcast equipment and transmission systems—and he was a proud and driven person who loved, and had a huge passion for, great radio. With that driving ambition he had no time for time-wasters or anyone who was not prepared to use their talent on every shift.

“Yes, he was complex, for some difficult, but almost four decades later the amount of talent from that era who continue to have careers that have flourished to this day is the legacy Chris gave to radio. His cunning ability to identify talent, be it in its infancy—to him it was: ‘Go ahead, you have your chance, sink or swim…’”

Off The Air

Kevin Branigan recalls a time up in Nova Park when Chris told him to “fuck off”. There were mitigating circumstances although Kevin was just 12 years of age at the time. It was the summer of 1984, the pickets were outside and as Kevin arrived at the gates, they told him that the station was off the air because of a power failure. Feeling that this was a serious issue and that Cary should be told, he went to the transmitter room and when he spotted Chris arriving he asked him if he was aware that Nova was off the air.

Kevin: The only way I can describe it adequately is you know the phrase ‘steam coming out of his ears’? I know it’s not possible but it’s the closest I’ve ever seen!
“DON’T YOU THINK I FUCKING KNOW THAT???”
“Go on, fuck off! Scoot!”

The Radio Nova Story

Part 1 · Chapter 06

Materials & acknowledgements

Words and recollections
Colm Hayes, Robbie Irwin, Peter Madison, John Clarke and Kevin Branigan.
Featured broadcast
Jason Maine on Radio Nova, with Siobhán Purcell reading the news, 10 July 1982.
Photographs
Colm Hayes quote photo, Jason Maine; Peter Madison; all thanks to Richie Wilde;
Newspaper cuttings
Cork Examiner, July 7th 1982, source: Irish Newspaper Archive;
Magill, August 1982, source: Magill archive
Invaluable resources
Anoraks UK / Anoraks Ireland / DX Archive
Research and production
Radiowaves FM.

August 1982

Magill

Nova Rich
AS RADIO NOVA moves into its second year of broadcasting, general manager, Chris Carey, predicts that the first year of trading will show a revenue of approximately £1 million. Carey, a forrmer Radio Caroline and Radio Luxembourg DJ, arrived in ireeland in the summer of 1980 and set up Sunshine Radio. Ten months later he sold Sunshine and used his profits to set up Nova - his initial capital investtment in Nova was £125,000 in June of last year. Radio in Ireeland has not been the same since the advent of Nova. Carey points out:

"When I first came to Ireland, over 25% of the 15-34 age group were listening to BBC's Radio I and 2. Now the number of Irish listeners to the BBC is down to 4% and the reason is simple. We do what the BBC did, only we do it better, and with local input."

The tight Nova station now broadcasts to an audience which Carey claims his market research proves to be approximately 350,000 listeners throughout the day, from 7.00am to 7.00pm. The listenership then peaks from 7.00 to 1O.00pm. Nova employs 30 people, which includes 9 DJs, 5 newsreaders, 2 engineers, 2 people working the Nova computer, plus sales and maintenance staff. Business is booming and Carey claims to be paying his staff in excess of £150 per week.

Carey feels that the station has prospered because he arrived at a winning format and has stuck with it - adult sounding DJs, a minimum of chat, news bulletins on the hour, music which the Nova feedback proves to be popuular, and a high quality FM service make up the format. Carey claims that Nova has been unaffected by the current recession - adverrtising rates on the station run at approximately £250 for 20 x 15 second spots.

Among the ambitious plans that Carey has for the future are the renovation of the Greenacres in Rathfarnham, now the proopcrty of Nova, the purchase of an outside broadcasting unit, and involvement in some sort of arts promotion which may lead to a theatre being built in the Greennacres. Nova will continue with its own form of community serrvice which has seen Novacare raise money to buy a Kidney Machine, raise money for the Central Remedial Clinic and currrently raise money for the Natioonal Lifeboat Association.

Incidentally, the American sound of Nova may be faded out. Although Carey admits that he delibera tely wanted something of a transatlantic sound at first "because America has led the way" in the commercial radio field, he says the station no longer has a policy of hiring only American sounding voices.